Audiovisual: no law, but emergency measures

The audiovisual law, which was to pass to the National Assembly before confinement, is no longer a priority. It should therefore not be discussed.

The Covid-19 has claimed another victim in France. The audiovisual law wanted by Emmanuel Macron, started by Françoise Nyssen and drafted by his successor Franck Riester, will probably not see the light of day. Monday, Emmanuel Macron, Édouard Philippe and Franck Riester meet to make arbitrations. Faced with the economic emergency, Parliament will have to examine many texts including the recovery plan. The audiovisual law, which was to pass to the National Assembly before confinement, is no longer a priority. It should therefore not be discussed.

On the other hand, all the media are suffering enormously from the crisis which has brought down advertising revenues and brought the entire audiovisual production sector to a halt. In this context, the executive is preparing to accelerate the publication of ordinances and decrees to advance urgent matters. The television sector is impatiently awaiting the signing of the decrees opening the possibility of launching targeted advertising on the antennas. This would bring a breath of fresh air to private channels which have seen their advertising revenues fall by half.

Advertising tax credit

A text reforming the relations between producers and broadcasters could also be adopted. The channels would be able to produce half of their works, and the independence of the producers would be guaranteed. Finally, video streaming platforms should be used to finance French creation.

The government could also take emergency measures to assist the media. The subject of the advertising tax credit which would encourage the return of advertisers, requested in unison by television, radio and the press, could see the light of day. The most fragile media would benefit from direct aid measures.

On the other hand, the reform component of the public audiovisual sector is postponed until Greek calendars. The creation of the France Médias holding company is no longer relevant.

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