Do not buy anything new in 2019, an association challenges the French

FIGARO DEMAIN – Repair, buy and sell second-hand, manufacture, transform, give up the superfluous… there is no shortage of alternatives to purchasing new products. To encourage consumers to take up the challenge, the NGO Zero Waste is creating a platform to measure the consequences of “non-purchases”.

. The challenge was taken up by more than 15,000 French people throughout the year. For 2019, the association renews its call and targets, this time, 100,000 participants. “We are more mobilized than ever!” Says Flore Berlingen, head of the association. To achieve this ambitious goal, the specialist in waste hunting in France will also raise awareness among businesses and local communities, “to unite their communities”.

And to encourage as many participants as possible to take part in this challenge,. “Whenever the challenge allows you to postpone a purchase of new product will be converted into tonnes of unused raw materials. Being able to measure one’s efforts is a real source of motivation and makes it easier to pursue the challenge, ”underlines the head of the NGO, which tries to raise awareness of the quantity of materials used to make our everyday objects.

Concretely, once registered on the site, the participants indicate whether they have finally opted for a second-hand good or have given up on a purchase altogether. Then, they can choose the category of the “not bought” good (clothing, large household appliances, toys, etc.) then the good in question. The platform then calculates the quantity of material thus saved. Participants will repeat the operation each time the challenge allows them not to buy new products. At the end of the year, they will be able to calculate the quantity of raw materials thus preserved.

Everyday objects actually weigh 2.5 tonnes of material

For example, forgoing the purchase of a washing machine saves 2.1 tons of raw materials. A washing machine is in fact made up of, among other things, 37 kg of steel, 18 kg of concrete, 13 kg of plastic, 2.7 kg of aluminum and 1.4 kg of copper. To collect this modest quantity of copper, it was necessary to move 11.2 tonnes of rock to extract it! Obtaining steel also requires moving large amounts of rock. Likewise, a simple 13 kg microwave oven actually “weighs” over 2 tonnes of raw materials, and the production of fabric shoes requires 38 times more resources than their final weight. Another example, buying second-hand jeans saves 49 kilos of material… knowing this data and thinking about it before buying is already a small victory for the NGO and the planet.

To carry out these calculations, Zero Waste relies on the work of Ademe. “All the equipment, furniture and appliances in the house weighs an average of 2.5 tonnes. To manufacture these 2.5 tonnes of equipment, it was necessary to mobilize 45 tonnes of raw materials and the CO² emitted during the entire manufacturing cycle is 6 tonnes ”. In total, a quarter of the CO² emissions of the French are thus produced. consumption of commonly used products.

Zero waste and Ademe inform the French about these realities to encourage them to reduce their purchases of new objects and favor the existing ones by taking care of their objects to make them last, repair them if necessary, resell them if they do not. no longer use them. Today, only 44% of electrical and electronic devices that break down are repaired and 88% of French people change their phone while theirs is still working. Zero waste fights these reflexes and supports participants by offering alternatives to purchasing new products. It offers lists of places where to repair, buy and sell second-hand, manufacture, transform, give up the superfluous … Thanks to these tips, tips, encouragement and discussion groups on social networks, a large majority of the 15,000 participants (80 %) affirms that the challenge was easy to take up in 2018 and therefore intends to maintain this resolution in 2019. The difficulty will be, this year, to convince new participants to roll up their sleeves to reach the target of 100,000 registered for the challenge.

SERVICE:


Le Figaro

Society, health, environment, education, energy


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