Ligue 1: Mediapro names its Téléfoot channel

The Sino-Spanish group has forged a partnership with TF1 to use its brand but also its talents and production capacities.

Mediapro dispels the blur. The broadcaster, next season, of Ligue 1 and Ligue 2 football, with Canal + has decided to name its new channel Téléfoot. Like the famous weekly TF1 program, created in 1977 and still on the air every Sunday.

To use this brand, the Sino-Spanish group has forged an alliance with the subsidiary of the Bouygues group. In addition to the use of the brand, the agreement between TF1 and Mediapro, scheduled for a renewable four-year period, is based on two other fundamentals.

On the one hand, an editorial and production partnership. Thus, the front page will produce the Ligue 1 magazine for Mediapro, broadcast Sunday mornings from 12 p.m. to 1 p.m. on Téléfoot. Several “ Vintage Telefoot »Around the best moments in the history of French football in addition to the daily digital version of the Sunday TF1 meeting.

On the other hand, the subsidiary of the Bouygues group will lend its talents to Mediapro so that they embody the future channel. Grégoire Margotton, one of the best football analysts and world champion Bixente Lizarazu will comment on 20 Ligue 1 matches on Sunday evening, including the ten best posters of the season. “This alliance consolidates our know-how in the creation of sports content with high added value. “, Welcomed Gilles Pélisson, CEO of the TF1 group and François Pellissier, its sports director.

«This partnership with TF1, the first French audiovisual channel, is the natural alliance of two groups recognized in football», Declared Jaume Roures, President-Founder of Mediapro and Julien Bergeaud, CEO of Mediapro Sport France. From August, the new broadcaster, which will spend 800 million euros per year for French football, will offer live and exclusively more than 80% of Ligue 1 matches, including the ten biggest posters and the Sunday evening match, as well as eight matches per day in Ligue 2, the statement said.

Several months ago, Raume Roures had indicated that he intended to set the subscription for his new channel at 25 euros per month. For its part, Canal +, which bought 76 matches from beIN Sports for 330 million euros, will broadcast two matches per week, those on Saturday at 9 p.m. and Sunday at 5 p.m.

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