Facebook wants to copy audio lounges from the ClubHouse app

Facebook has embarked on the design of audio chat rooms modeled on the ClubHouse app, already copied by Twitter, according to an article in New York Times Wednesday 10 February. The platform, launched last spring, is only available on Apple-branded devices and by invitation, but is already visited by some two million users every week. They have access to conversations in small or large committees, on a wide variety of subjects, which they can listen to like podcasts, but live and with the possibility of participating.

Facebook executives have asked employees to create a similar product, known internally as the working name of Fireside. (by the fireside, editor’s note), ”said the American daily according to anonymous sources. A sign that the audio format could become a fundamental trend, Twitter launched its “Spaces” at the end of last year, which it is testing with a few hundred users. It is also about lounges where a dozen people can discuss while being listened to by an apparently infinite number of participants.

ClubHouse has carried out several fundraising events. The last increased its valuation to around a billion dollars, according to the specialized site The Information. The application has experienced renewed success in recent weeks, in particular thanks to interviews with distinguished guests, including Mark Zuckerberg, the boss of Facebook. Elon Musk, another hot California entrepreneur, announced on Twitter on Wednesday that he will be chatting on ClubHouse with rapper Kanye West soon.

Facebook is always on the lookout for the latest trends in the social media market. The technology giant has thus bought the WhatsApp messaging and the Instagram application, which have become major. In 2020, following the phenomenon of meetings on the Zoom videoconferencing software, it launched “lounges” where users can meet for group discussions, such as virtual parties.

Instagram also recently created the “Reels”, short creative videos very similar to those of TikTok, the application whose popularity has exploded even beyond the youngest, its favorite audience.

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