What brands do the French recommend the most to those around them?

Asked by the market research firm YouGov, several hundred thousand French people named the brands they would recommend the most in 2018.

Which brands do the French recommend the most? The BrandIndex study, carried out each year by the market research firm Yougov, ranks the brands that have the best reputation in France. To establish this ranking, respondents simply indicate whether or not they would recommend certain brands to those around them.

Yougov brings together a community of 6 million panelists. Each year, its ranking of the most recommended brands reflects the point of view of the French on the brands with which they are frequently confronted. Thus, the score of each of them is formulated according to the percentage of positive opinions emitted by the 210,000 participants called upon to express themselves on a large panel. Note that the respondents are only adults who are or have already been customers. Last year, the speaker brand Bose took the lead. Here is this year’s ranking:

10. Bang & Olufsen

SAJJAD HUSSAIN/AFP

The Danish company, which manufactures high-end audiovisual products, is making its first appearance in the ranking.

9. Kuoni

Arnd Wiegmann / REUTERS

It also enters the ranking for the first time. Swiss online travel agency Kuoni is 9th.

8. Gîtes de France

PASCAL PAVANI / AFP

The French number one in labeled rental classifies more than 70,000 housing units in France.

7. BlaBlaCar

PHILIPPE LOPEZ/AFP

With nearly 60 million claimed users, the French company is the world leader in carpooling.

6. Dacia

Bogdan Cristel/REUTERS

The subsidiary of the Renault group, of Romanian origin, enters 6th place in the ranking.

5. Bose

Mike Blake/REUTERS

First in the standings last year, fell to 5th place.

4. Michelin

Benoit Tessier / REUTERS

is the second largest tire manufacturer in the world.

3. Emirates

GIUSEPPE CACACE / AFP

On the third step of the podium is the Dubai-based airline.

2. Singapore Airlines

HANDOUT / AFP

In second place is Singapore Airlines. The airline has recently distinguished itself by inaugurating, between Singapore and New York.

1. Netflix

LIONEL BONAVENTURE / AFP

After being named the brand that aroused the most interest among Millennials, according to a YouGov ranking, won first place in the 2018 ranking.

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