The TikTok social network targeted by European consumer protection associations

A group of associations accuses TikTok of not being in order with European law, in particular on the protection of minors.

TikTok is in the sights of the European Bureau of Consumers Unions (BEUC). This consortium of national consumer protection associations has filed a complaint with the European Commission against the Chinese video social network for multiple infringements of user rights. Fifteen BEUC member associations also appealed to their national authorities. the Directorate General for Competition, Consumer Affairs and Fraud Control (DGCCRF).

«BEUC and its members want the authorities to launch investigations into TikTok’s practices, in order to ensure that the application respects the rights of European consumers“, Indicates the consortium in a press release. The latter is accompanied by highlighting questionable uses.

Among these: TikTok has only translated its terms of use, privacy policy, or rules around its virtual currency into a handful of European languages ​​like French, German or Spanish. However, the application is also widely used in Norway, Hungary and Croatia without users being able to read these texts in their native language, which is an infringement of consumer rights.

Insufficient protection of minors

Another problem: these terms of use are written in legal language “ambiguous and unclear“. In view of the large number of minors using TikTok, “they should be able to understand the legal and economic consequences of their decisions on this platform.BEUC calls for a rewriting of these texts in a language accessible to the youngest and in the language of their country. “European laws impose high standards of protection for vulnerable consumers“, Like children and adolescents, he recalls.

«It can be said that a very large proportion of TikTok users are children under the age of 18.», Continues BEUC. The application is in theory prohibited for those under 13, and the social network, like the use of private messaging. But nothing prevents the user from entering a fictitious date of birth to create an account, and thus pass himself off as an adult.

BEUC believes that TikTok does not sufficiently protect this fragile audience. It allows advertising targeting of 13-17 year olds. And disguised ads are flourishing in the app, in the form of product placement, without it being clearly and visibly written that a paid partnership has been formed between a brand and an influencer. “Kids love TikTok, but this business fails to protect them. We don’t want the youngest to be exposed to disguised advertising and turn into billboards without their knowledge, when they are just trying to have fun», Declares Monique Goyens, director of BEUC,.

An opaque virtual currency

The consortium also regrets that the social network exposes minors to inappropriate content. He created a fake account pretending to be a thirteen-year-old child, and immediately found himself drowned in sexually suggestive videos.

BEUC also denounces the system of gifts to influencers. TikTok users can purchase virtual currency (the “rooms»), Which is used to send stickers to their favorite content creators. These virtual gifts can be exchanged for 20, 200, or 2000 coins, without the euro value of these stickers being displayed. However, some cost more than 100 euros …

«The system is designed in such a way that the user forgets that he is spending money“, Notes the Beuc, who regrets that safeguards are not put in place to prevent children from unintentionally emptying their parents’ bank account. The purchase of parts is restricted to users over the age of 18, but nothing prevents a teenager from creating a fictitious date of birth for himself.

The gifts received by influencers are converted into “diamondsWhich can themselves be converted into dollars. But at what rate? And what commission does TikTok give itself? The answer does not appear anywhere in the conditions of use of the social network, deplores the BEUC.

SEE ALSO – TikTok, a new political weapon?

Related Posts

For its 20th anniversary, the Team website launches on TikTok

Comments Off on For its 20th anniversary, the Team website launches on TikTok

Airbus-Boeing: European Union and United States suspend punitive customs duties for 5 years

Comments Off on Airbus-Boeing: European Union and United States suspend punitive customs duties for 5 years

Paternity leave, salary increase, Covid crisis… MPs vote for an extraordinary Social Security budget

Comments Off on Paternity leave, salary increase, Covid crisis… MPs vote for an extraordinary Social Security budget

Macron law: by supporting 49-3, Gattaz is giving social dialogue an arm of honor

Comments Off on Macron law: by supporting 49-3, Gattaz is giving social dialogue an arm of honor

Controversial social network Parler is back online

Comments Off on Controversial social network Parler is back online

Macron law: by supporting 49-3, Gattaz is giving social dialogue an arm of honor

Comments Off on Macron law: by supporting 49-3, Gattaz is giving social dialogue an arm of honor

What is the Clubhouse application, this social network by invitation?

Comments Off on What is the Clubhouse application, this social network by invitation?

Spain fined 15 million for poor privacy protection

Comments Off on Spain fined 15 million for poor privacy protection

A cyber attack targeted several French companies and institutions between 2017 and 2020

Comments Off on A cyber attack targeted several French companies and institutions between 2017 and 2020

Separatism law: MPs adopt new rules on social media moderation

Comments Off on Separatism law: MPs adopt new rules on social media moderation

These companies and associations opposed to “Black Friday”

Comments Off on These companies and associations opposed to “Black Friday”

Epic Games files a complaint against Apple with the European Commission

Comments Off on Epic Games files a complaint against Apple with the European Commission

Create Account



Log In Your Account