The health crisis has boosted the consumption of online cultural goods in 2020

Films, TV series, music, video games… 83% of French Internet users have consumed at least one dematerialized cultural good, according to the barometer published Thursday by Hadopi.

The health crisis has indeed boosted online cultural goods: 83% of French internet users, or 40 million people, have consumed it, this rate rising by two points compared to 2019, according to a barometer published Thursday by the ‘Hadopi (the High Authority for the Dissemination of Works and the Protection of Rights on the Internet). This annual study measures online uses for nine cultural goods, namely music, films, series, photos, video games, software, digital books, online press and live sports broadcasts.

Steadily increasing for 10 years, the number of consumers of online cultural goods has “reached record levels“In 2020, notes in a press release the public anti-piracy agency. In particular during “the fourth week of confinement, last spring, with 89% of French internet users aged 15 and over who have consumed at least one cultural good online”And in particular films, TV series and music, details the organization.

30 euros per month

In spring 2020, nearly a third (31%) of Internet users subscribed to at least one offer during this period, especially video on demand services. In addition, in January 2021, 31% of consumers declared that they now consume more cultural goods than before the second confinement, said Hadopi.

Despite the existence of an offer of live shows online, most of them (65%) state “want to return as soon as possible»In the cinema, in the theater or in concert halls, whatever the age groups or whether or not you have subscribed to a cultural offer.

According to the study, the average monthly basket for dematerialized cultural goods reached the sum of 30 euros in 2020.

43% of illicit film consumers

Last year, «the decline in illicit consumption that began three years ago has been halted“, It having stabilized at 26% as in 2019, notes the entity, pointing to its intensification at a weekly level. The Hadopi thus advances a rate of 43% of illicit consumers of films at least once a week in 2020 against 36% the previous year. Same trend for series (57% against 46% in 2019), books (49% against 34%) and live sports broadcasts (46% against 36%).

Most “only 46% of illicit consumers of dematerialized cultural goods now consider the price of the legal offer as an obstacle and 62% of Internet users access at least one paid subscription», Details the organization.


SEE ALSO – In Paris, art galleries fill up while museums remain closed

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