A quarter of the French buy a Christmas tree

Despite the rise in prices, sales of trees have been increasing for 10 years. The preference of buyers always goes to natural fir.

It is the symbol of the end of year celebrations. And according to the latest study carried out by Kantar TNS at the request of, the inter-profession of horticulture, floristry and landscape (153,000 companies in total), and its popularity is unabated. In 2017, nearly 7 million Christmas trees, natural and synthetic, were purchased. That is 1.1 million more fir trees than 10 years ago, says the study which covers the period 2007-2017. Almost a quarter (23.7%) of French households, 6.7 million, have thus acquired a Christmas tree.

If the number of buyers increases, so does the price of the tree. On average, you have to pay 27 euros for a tree. That’s 6 euros more than ten years ago. This will boost the turnover of the sector which in 2017 was around 188.5 million euros, or 41% more than in 2007. Purchases are mainly made in supermarkets, which attract a third of buyers. . This is followed by specialized garden centers (15%), producers (10%) and florists (4%). The preference of the French is, in its great majority, on natural fir trees. Of the 6.7 million purchasing households, 5.7 million have chosen a natural tree. “Nordmann”, a tree native to the Caucasian region, now cultivated in France, is particularly popular: 75% of buyers prefer it because it has the advantage of not losing its thorns. Spruce, on the other hand, fell by nearly 15% in 10 years, dropping from 37% of sales to 21% in 2017. Only around 4% of households, most often among people under the age of 35, opt for artificial trees.

A privileged purchase

According to the study, the choice of a natural tree often goes hand in hand with the presence of children in the home. The peak purchase is recorded in families made up of more than 3 people, and where the chef is between 35 and 49 years old. It is also associated with better-off households (41% of CSP +) and the Paris region. Families who are moreover a majority to worry about recycling their tree. Half of them drop it off at collection points after the holidays, and just over one in three recycle it themselves.

Related Posts

Christmas gifts: a decisive weekend for “made in France” toys

Comments Off on Christmas gifts: a decisive weekend for “made in France” toys

A cyber attack targeted several French companies and institutions between 2017 and 2020

Comments Off on A cyber attack targeted several French companies and institutions between 2017 and 2020

Choose an environmentally friendly tree

Comments Off on Choose an environmentally friendly tree

French e-commerce sites shunned by foreign consumers

Comments Off on French e-commerce sites shunned by foreign consumers

Food labels: why the French are right to be wary

Comments Off on Food labels: why the French are right to be wary

Foie gras, champagne, chocolate… What the French will taste at Christmas

Comments Off on Foie gras, champagne, chocolate… What the French will taste at Christmas

What are the French plans for 2019?

Comments Off on What are the French plans for 2019?

Cybersecurity: The Bureau des Légendes helps the government raise awareness among the French

Comments Off on Cybersecurity: The Bureau des Légendes helps the government raise awareness among the French

Do not buy anything new in 2019, an association challenges the French

Comments Off on Do not buy anything new in 2019, an association challenges the French

Unemployment rate jumps to 9% in third quarter

Comments Off on Unemployment rate jumps to 9% in third quarter

Foie gras, champagne, chocolate… What the French will taste at Christmas

Comments Off on Foie gras, champagne, chocolate… What the French will taste at Christmas

This summer, the French plan to spend 2200 euros per household for their holidays

Comments Off on This summer, the French plan to spend 2200 euros per household for their holidays

Create Account



Log In Your Account