Facebook is developing a connected watch focused on health

The American company could market a connected bracelet from 2022, integrating WhatsApp and Messenger.

Despite its failure against Google in the sale of Fitbit in 2019, Facebook is determined to enter the market for connected watches. According to the American media, citing sources inside the company, the social network could market, from 2022, a health-oriented watch. The project is very advanced according to the source.

The bracelet will serve as a tool for monitoring daily actions (number of steps walked, calories burned, etc.) while offering a communication system based exclusively on Messenger and WhatsApp messaging applications. If the Android software base has been chosen, no information confirms or denies the presence of an overlay specific to the manufacturer.

Facebook in Apple’s footsteps

Apple, Google, Xiaomi, Samsung, Huawei and now Facebook… With this new arrival in the connected watch sector, the number of competing players continues to grow. But with 55% market share in 2020, Apple remains in a strong position. The health data market is a major future issue for these companies. For Facebook, it is a question of further enriching the knowledge of its users, based on this data. A key element for its business model based on targeted advertising.

With this new device, Facebook also confirms a commitment to hardware. In 2019, the company launched Portal, a connected screen geared towards videoconferencing calls. After a slow start, they sold out until sold out in March 2020.

In addition to the difficulty of entering an already busy market, the major risk facing Facebook is that of trust. Users might be wary of entrusting health data to a consumer company.

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