With “CliqueMonCommerce”, Bercy provides assistance to small businesses

The government hopes to accelerate the digitization of businesses, and will provide them with individual funding of 500 euros.

Since the announcement of the reconfinement, the consolation of the restaurants and businesses judged “non-essential”Is summed up in three words:“ ”. To help them get started in this “digitalisation“At a forced march, the government launched this Tuesday” “, a platform dedicated to supporting small businesses in their digital transition.

For Bercy, the objective is twofold. First and foremost: helping businesses maintain their activity “despite health restrictions“. But this crisis is also an opportunity to accelerate the digitization of French companies. “One in three VSEs has a website“, According to figures from the Ministry of the Economy.

The platform promises to help “artisans, traders and restaurateurs“, To join a”online marketplace”(CDiscount, etc.), set up logistics, delivery and distance payment solutions or even create your own website. “More than 40 promotional offers offered by recognized platforms and providers of digital solutions»Are referenced on the site by Bercy. “There is some traffic on the platform but it is still too early to assess the reactions of the companies», Observes the Ministry of the Economy, contacted by Le Figaro.

For the Federation of e-commerce and distance selling (Fevad) “cthis help responds to a real demand from traders“. Many companies are indeed trying, willy-nilly, a digital foray. “For the past month, we have been deploying a digitalization project for jewelry stores, to help them move towards click and collect, social networks and digital», Illustrates the Union de la Bijouterie Horlogerie. “Of the 3,400 bookstores in France, 1,500 have a real online site on which to buy, including 250 more since the end of the first confinement», Details, for its part, the union of the French bookstore.

But for some sectors, e-commerce cannot be the answer. “The flower market on the internet represents 5% of sales in France. Online sales can neither compensate nor be a credible alternative in the medium term. Flowers are an impulse buy. It is necessary to have produced under the eyes, to feel it, to see it, to touch it», Explains in particular a flower producer at Figaro. «It’s too late. The crisis will be a Darwinian accelerator for the survival of the activity. Those who did not know how to anticipate will die», Notes another federation of traders.

A plan estimated at 120 million euros

To encourage companies to “go digital”,. “This check covers the costs associated with launching an online activity, such as creating a website, joining an online platform, acquiring software or paying for a service. accompanying. This financial assistance will be granted on presentation of invoices to the Services and Payment Agency.», Specifies Bercy. This aid can be paid from January 2021 to 120,000 closed businesses, at an estimated cost of 60 million euros.

The government is also earmarking 60 million euros for “local authorities wishing to develop a local e-commerce platform“. The municipalities will be able to obtain support of 20,000 euros each. These measures are part of the “business digitization plan»Unveiled by the government on Tuesday, estimated at 120 million euros.

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