Press: digital subscriptions are winning over the world

20% of Americans surveyed, 42% of Norwegians or 10% of French and Germans say they subscribe to online media.

More and more readers are subscribing to digital media offers around the world, even if the level of confidence in information in general remains very low, underlines the annual report of the Reuters institute, published Tuesday. 20% of Americans surveyed (+4 points over one year), 42% of Norwegians (+8) or 13% of Dutch (+3) say they subscribe to online media, against 10% in France and Germany.

Between a third and half of these subscriptions are trusted by some major media, such as the New York Times in the USA. A few readers are starting to subscribe to multiple media at the same time, however, such as a national title and a local one, the study authors add. However, a large part of Internet users believe that nothing could convince them to pay for information, up to 40% in the United States and 50% in the United Kingdom.

Confidence in information is at its lowest level since the report measured it: only 38% of readers surveyed say they trust information sources most of the time. But these impressions are very contrasted depending on the country, ranging from 56% in Finland and Portugal to 23% in France, or 21% in South Korea. “Divided societies seem to trust the media less, not necessarily because journalism is less good there but because the public is disappointed with the role of institutions.“, Underline the authors of the study. A majority of citizens around the world prefer sources of information “objectives», Not showing a particular point of view. The French stand out by taking an interest in positions that are consistent with, but also contrary to, their opinions.

While many regional media are affected by the crisis, 47% of those questioned say they are interested in local news. This figure decreases, however, in the most centralized states, such as the United Kingdom and France (31%), or South Korea (12%).

The YouGov institute conducted these online polls for the Reuters institute among citizens of 40 countries, with 2,000 respondents per country in January. The institute renewed these surveys in 6 countries in April, to analyze the first effects of the explosion of the Covid-19 crisis.

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