The 2019 summer sales start this Wednesday

VIDEO – Calendar, duration, discounts, regulations, Le Figaro takes stock of the summer sales, which will be spread for the last year over a period of six weeks.

A good way for merchants to sell off their end of product line, and an opportunity for consumers to find good deals in stores and on merchant sites. During this summer period, the 2019 summer sales begin on Wednesday June 26 in most departments of mainland France and will end on August 6. These summer sales will thus be the last to be spread over six weeks, since article 8 of, voted in September 2018, reduces the sales period to four weeks, starting with the next winter season. The goal is to concentrate the price reductions over a shorter period of time in order to strengthen their impact.

According to an Ifop survey carried out for Spartoo, the online shoe sales site, the French plan to spend an average of 200 euros this year. A budget up by 14 euros compared to last summer. In recent years, stores have experienced a drop in footfall during the sales due in particular to the development of e-commerce, which continues to gain market share. But in-store sales also suffer from increased competition from promotional operations during the year, which tend to trivialize the concept of sales, such as Black Friday or even private sales.

Last year, the World Cup, the hot weather, the success of private sales as well as online commerce had a strong negative impact on the summer sales. In the capital, 55% of traders were then said to be disappointed with the turnover achieved during the period, according to a report from the Paris Ile-de-France Chamber of Commerce. So for the 2019 summer sales, traders hope to attract a greater number of curious people. Calendar, discounts, regulations, Le Figaro make the point.

The dates of the summer sales

● From Wednesday June 26 to Tuesday August 6 in most departments of mainland France.

● From Wednesday July 3 to Tuesday August 13 in the Alpes-Maritimes and the Pyrénées Orientales.

● From Wednesday July 10 to Tuesday August 20 in the two departments of Corsica.

● From Wednesday July 17 to Tuesday August 27 in Saint-Pierre-et-Miquelon.

● From Saturday September 28 to Friday November 8 in Guadeloupe.

● From Thursday October 3 to Wednesday November 13 in Martinique and Guyana.

● From Saturday October 12 to Friday November 22 in Sainte-Barthélémy and Saint-Martin.

● From Saturday September 7 to Friday October 18 in Reunion, where it will be the winter sales.

Why are the dates different?

The sales calendar is set by article D310-15-2 of the Commercial Code, which specifically states that “the summer sales begin on the last Wednesday of June at 8 am; this date is brought forward to the penultimate Wednesday of the month of June when the last Wednesday occurs after the 28th of the month ”. The dates of the sales are set by the state and take place twice a year, in January and June.

However, some departments obtain specific exemptions so that the dates of their sales correspond to those of neighboring countries. The aim is to avoid unfair competition. This is particularly the case with Meurthe-et-Moselle and the Vosges.

What regulations around sales?

for businesses are defined as “sales accompanied or preceded by advertising and announced as tending, through a reduction in price, to the accelerated sale of goods in stock”. The sales represent for traders the only times when they are allowed to sell at a loss, slashing prices by up to 70%. The latter must therefore respect certain very specific rules during these promotion periods. For example, stores are in principle not allowed to bring in products specially for the sales. Products must have been offered for sale for at least four weeks prior to the start of sales. During sales, the announcement “neither returned nor exchanged” does not exempt the seller from exchanging or refunding the item in the event of a hidden defect, as recalled in article 1641 of the Civil Code.

In addition, and this for several years, the DGCCFR has also in its sights the phenomenon of “false discounts”. This prohibited practice also consists, for stores or online sales sites, of increasing the prices of products the week preceding the sales, in order to give consumers the illusion of a more advantageous discount.

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