Nestlé stops using straws and no longer wants to find its packaging in landfill

FIGARO DEMAIN – The Swiss giant, considered one of the main culprits of plastic pollution in the oceans, is rethinking its packaging so that it becomes 100% reusable or recyclable by 2025.

Images of marine animals injured or killed by plastics in the oceans have traveled the world and generated widespread awareness. Against this global scourge, Nestlé has decided to act. , the world leader in the food industry, announced the end of plastic straws for all its products in February.

To replace them,. The Swiss giant is not the first to ban these superfluous objects. Before him, Starbucks, McDonald’s France or KFC Paris made similar decisions. In fact, campaigns against this useless little piece of plastic are increasing, making the object unpopular. And for good reason: too small to be recycled, they very often end up directly in the oceans. In 2009, the Ocean Conservancy association listed the waste found at sea; straws were in seventh place, accounting for 4% of them. They alter the life of marine animals: the video of the extraction of a 10 centimeter long piece of straw stuck in the nostril of a Costa Rican sea turtle has been viewed more than 11 million times on YouTube.

»SEE ALSO – Europe against plastic straws

– Watch on Figaro Live

While Nestlé recognizes that its use of plastic straws is restricted, the group intends to go further in its fight against plastic packaging. The group therefore plans to make 100% of its packaging recyclable or reusable by 2025. The Swiss is thus carrying out research to try to eliminate non-recyclable plastics. “Today in France, we are marketing around 120,000 tonnes of packaging on the market, 70% of which is recyclable,” says Jean-Manuel Bluet, responsible for sustainable development at Nestlé France.

9% of plastic is recycled

Paper nesquick Nestle

To achieve its objective, the group will change its materials to turn more to renewable raw materials. “For example, we will soon be launching a Nesquick pouch made from paper and completely recyclable,” says the manager. Smarties treats or Yes! will follow the same path. In total, “from 30 to 50% of the specific features of our plastic packaging will be reviewed,” says Claudine Rozier, head of the packaging division at Nestlé France. To do this, the multinational recently created the Institute of Packaging Sciences which studies “new paper-based materials and biodegradable-compostable polymers which are also recyclable”.

At the same time, Nestlé has committed to incorporating more recycled plastic into its packaging. “The packages of Herta hams will be made from 30% recycled plastic this year, against 24% previously, then they will increase to 50%”, explains Claudine Rozier. The group does not rule out any leads and relies on packaging solutions modeled on the principle of deposit or the sale of products in bulk.

“We welcome Nestlé’s awareness,” said Capucine Dayen, communications officer for the anti-plastic campaign at Greenpeace. “However, the announcements are not up to par,” adds the manager. “This is still insufficient in our eyes, because replacing plastic with other raw materials remains problematic when the objects are disposable. Waste of paper, for example, leads to the disappearance of forests ”,.

Producing recyclable packaging is not a solution either, as only a small portion of the packaging placed on the market is ultimately recycled. In fact, only 9% of the nine billion tonnes of plastic the world produced in total has been recycled, and just a little more – 12% – has been incinerated, according to a UN report.

»SEE ALSO – Asia is drowning in plastic waste

– Watch on Figaro Live

Related Posts

Audiovisual: no law, but emergency measures

Comments Off on Audiovisual: no law, but emergency measures

For its 20th anniversary, the Team website launches on TikTok

Comments Off on For its 20th anniversary, the Team website launches on TikTok

Macron wants to modulate the taxation of fuels according to the price of oil

Comments Off on Macron wants to modulate the taxation of fuels according to the price of oil

Orange launches Totem, a company dedicated to the management of its pylons

Comments Off on Orange launches Totem, a company dedicated to the management of its pylons

Faced with the increase in attacks, France is stepping up its cybersecurity strategy

Comments Off on Faced with the increase in attacks, France is stepping up its cybersecurity strategy

Covid losses: Axa wants to make peace with restaurateurs

Comments Off on Covid losses: Axa wants to make peace with restaurateurs

Facebook forced by its supervisory board to put online a publication comparing Macron to the devil

Comments Off on Facebook forced by its supervisory board to put online a publication comparing Macron to the devil

Waste: unsold non-food items can no longer be destroyed

Comments Off on Waste: unsold non-food items can no longer be destroyed

The government maintains its objective of returning growth to pre-crisis levels in 2022

Comments Off on The government maintains its objective of returning growth to pre-crisis levels in 2022

Stellantis wakes up Detroit with its new factory

Comments Off on Stellantis wakes up Detroit with its new factory

Facebook purposely inflated its ad audiences

Comments Off on Facebook purposely inflated its ad audiences

Apifilm, an alternative to plastic food packaging

Comments Off on Apifilm, an alternative to plastic food packaging

Create Account



Log In Your Account