Australia passes law forcing tech giants to pay media

The text was easily passed in parliament after Facebook and Google reached agreements to avoid being submitted to binding arbitration.

The Australian Parliament adopted the law on Thursday February 25 obliging the tech giants to pay the media for the resumption of their content.

The text was easily adopted after Facebook and Google reached agreements to avoid being subjected to binding arbitration. The government said the law would ensure that newspaper companies “Are fairly remunerated for the content they generate, thereby helping to keep public service journalism alive in Australia.”

This law could prove to be a model for resolving conflicts between tech giants and regulators around the world to balance relations between traditional media, in great financial difficulty, and the behemoths that dominate the internet and capture a significant portion of advertising revenue.

Google News Showcase and a new News product for Facebook

Google will now pay for news content that appears in its new tool called Google News Showcase, and Facebook will have to pay vendors that appear on its News product, which is due to be rolled out in Australia later this year.

A standoff has pitted Facebook against the Australian government. After blocking the publication of links to news articles from local or international media in response to the bill, the owner of Instagram and WhatsApp has finally backed down, sealing a last-minute deal with Canberra.

Mark Zuckerberg’s group has announced that it is investing “at leastOver the next three years. This new envelope, communicated on Wednesday in a blog post by Nick Clegg, the public affairs manager of the social media giant, is in addition to the $ 600 million injected into the media since 2018.

Google, for its part, had already agreed to pay “significant sumsIn return for content from Rupert Murdoch’s news group, News Corp., which pushed for the new Australian law.

Facebook and Google now have two more months to strike other deals that would avoid binding arbitration.

SEE ALSO – Australia denounces Facebook blocking of news sharing (02/18/2021)

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