Social plan at Grazia, which stops its weekly publication

The magazine will focus on digital and cut 31 jobs, including the 16 that worked for the paper version.

Reworld Media, which bought the magazine Grazia last year, to focus on digital and will cut 31 jobs, including the 16 people who worked for the magazine, according to a meeting report consulted by AFP.

The paper magazine will no longer appear as “three or four times a year“And will be produced by an outsourced editorial staff, explained Germain Périnet, director of press activities and publisher of media brands at Reworld, during an information meeting organized on Wednesday. “Grazia is a magazine that is very dependent on the advertising market and has suffered the consequences of the health crisis“, He explained,”the decision was taken to refocus the Grazia share’s strategy on digital, which has shown good performance»And on events.

Grazia had not appeared since the start of confinement, which had raised the concern of employees placed on short-time work. On the contrary, the website, managed by a team of three people, continued its activity and recorded audience records.

The reorganization involves the opening of a PSE for the 16 employees of the title to which are added the reductions of posts in other departments, that is to say 31 in total. “We will try to limit forced departures as much as possible», Assured the management. “It is scandalous that we put people on short-time work, a device supposed to preserve employment, so that at the end there are layoffs», Deplores Dominique Carlier, elected CGT.

+ 170% unique visitors to the site since August

Only Véronique Philipponnat, a former Elle recruited to lead the editorial staff, will retain her post after the reorganization. In an interview with the Emarketing.fr site, she explains that “since August and the takeover of Reworld, the site has generated + 170% of unique visitors” and “on the strength of its results, we worked on a brand ecosystem” in which “the print remains a kind of flagship (standard bearer) of the brand“With less frequency, for”longer time, with fashion and beauty, signatures, lifestyle …».

It will also be the occasion “to dare brand content formats (infomercials)” and of “work on the association between editorial territory and advertisers», Explained for his part in the same interview Elodie Bretaudeau Fonteilles, executive director of Reworld MediaConnect, the group’s advertising agency.

According to Dominique Carlier, “it is to be feared that Grazia will end up like Be, bought by Reworld and become a ghost brand on the web, used for trade shows, where there is no more information».

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