Cristiano Ronaldo refuses bottles of Coca-Cola, action drops instantly

The Portuguese player said at a press conference that he preferred water to soda. In a few hours, the brand’s market capitalization fell by 4 billion euros.

Whatever he does, Cristiano Ronaldo is talking about him. The star striker of Juventus from Turin and Portugal, also made the show the day before his match at a press conference. While two bottles of Coca-Cola, a partner brand of the Euro, were positioned in front of him, “CR7” dismissed them before preferring a bottle of water.

For someone who has made the cult of the body a religion, such an attitude towards the sweet drink is not so surprising. Coca-Cola, on the other hand, would have done well without such an advertisement. In a few hours, its share price lost nearly a dollar before recovering on Monday.

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No disciplinary procedure

Monday morning, the Coca-Cola action had indeed gone from 56.18 dollars to 55.24 dollars. In total, the group’s market capitalization rose from around $ 242 billion to $ 238 billion. With his gesture, Cristiano therefore crushed $ 4 billion in 20 seconds. Note, however, that if the cause and effect link between the player’s gesture and the change in the share price seems obvious, this drop is nothing extraordinary. Between June 4 and 9, for example, the action had already dropped a dollar, to 55.48 dollars, without the Portuguese being there for much.

, the Portuguese will not be sanctioned by UEFA, the body which organizes the Euro, for this gesture of humor. “No disciplinary proceedings will be opened against Cristiano Ronaldo, explained UEFA. Everyone is free to drink the drinks they prefer.»

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