The French mainly on the lookout for “good plans”

INFOGRAPHICS – An Ifop study carried out for the promotions site radins.com, entitled “Who are the new cheapskates?”, questions the relationship of the French to the act of spending.

In terms of consumption, the search for the “good plan” is no longer a taboo, far from it. New modes of consumption, such as collaborative platforms or hard discount, have become commonplace in all categories of the French population. According to a study by Ifop for the promotions site radins.com entitled “Who are the new cheapskates?”, on average, 83% of French people consider themselves “thrifty”, and this applies to both women and men. Unlike the “miser”, who wishes to consume as little as possible, the “modern stingy” is “loving exchanges and good plans to consume better”, explains the study. The “new stingy” would therefore be an informed consumer, aware of the possibilities that the modern world offers him to find the best price.

For obvious reasons of purchasing power, the working classes, at 89%, are more economical than the others. But they are not so far from the average, 83% of French people claiming to take advantage of good deals, reduction coupons or group purchases in their daily consumption. 81% of them also wait for the sales to make personal purchases or gifts, while 78% favor free or reduced-price activities for their outings (free access to museums, exhibitions, cinema reductions, etc.).

However, purchasing behavior is not completely identical depending on financial situations. , 65% of the poorest French people are ready to recover unsold goods or products whose expiry date has passed (but which are still consumable) compared to only 42% of the wealthiest. A difference can also be observed when it comes to downloading an application that compiles promo codes: 57% of the poorest have already done so compared to 34% of the wealthiest.

However, the constant search for savings is not without consequences: one in two French people have already been the subject of a remark suggesting that they were very close to their money, including 61% of 25-34 year olds. But it doesn’t matter to them, these attentive consumers completely assume their behavior in the vast majority (70% of them). Thus, more than three quarters of French people on average (78%) indicate that they are constantly looking for “good deals”, and the rate even reaches 82% among young people under 25 years of age.

In addition, 60% of French people do not consider that leaving home with the remains of a meal after dinner in a restaurant is excessively economical behaviour. They are even more numerous to think (66%) that limiting their consumption of water, electricity or heating so as not to increase their expenses does not constitute an act of “stinginess”..

However, if 67% of French people point the finger at those who come to a dinner or a party empty-handed, they are 75% to believe that this does not make them infrequent. Ditto for those who remind others that they owe them money or that it is their turn to pay for a tour: 41% do not consider this to be a reason for rejection. The friend who always asks others for a cigarette, each time claiming not to have any on him, is also not rejected by 77% of French people. As for those who forget their means of payment when paying their share of collective expenses, 75% of respondents do not hold it against them.

On the other hand, certain habits are less favorably received. For 85%, arranging not to be present when paying the bill for a meal or a round in a bar is no longer just a matter of thrifty behaviour. This attitude makes, for 55% of them, these people infrequent.

In love too, being too close to your money exposes you to risks. Although French men and women expect their future spouse to also look for good deals on the Internet (81%), certain behaviors should be avoided. Choosing “in priority” restaurants that offer discounts, as on lafourchette.com, is not appreciated by more than one in two French people.

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