Gender, age, standard of living… Who are the users of electric scooters?

VIDEOS – In Paris, Lyon and Marseille, the three largest cities using self-service electric scooters, the majority profile of users is substantially the same, according to a study by the 6-t design office conducted in partnership with Ademe .

The mayor of Paris Anne Hidalgo announced this Thursday afternoon several measures to regulate the use of self-service electric scooters in the capital. Their parking will be notably . It is in Paris that the largest number of self-service scooters (or free floating), with 15,000 units, against 3,000 in Lyon and 500 in Marseille. The cities of Nantes and Toulouse, for their part, are resolutely determined to suspend their implementation. Indeed, But for the followers, it is a playful means of transport which makes it possible to save time of transport during the local displacements.

– Watch on Figaro Live

According to an unprecedented study* on the subject, conducted by the 6-t design office, in partnership with the French Environment and Energy Management Agency (Ademe), with Lime customers in cities in Paris, Lyon and Marseille, the most represented age group among users is that of 18 to 34 years old. Moreover, more than half of the customers are under 35 years old. However, although this mode of urban transport attracts many young people, mainly students (19% of users), among the working people using these services, 53% are executives. Note: 33% of users are foreign visitors. The study also reveals that the users are mostly men, with an overall higher lifestyle than the French population taken as a whole. In Paris, the salary difference reaches 300 euros compared to the entire population of the capital.

Fans of these scooters appreciate the flexibility of the service. They can choose to make a one-way trip without necessarily making a return with the same vehicle (and vice versa). This is the case for 44% of users who, in the other direction, will walk or take public transport. Moreover, the frequency of use is very heterogeneous. 42% say they use scooters for occasional trips, up to three times a month. The other part (38%) claims to use it for regular journeys, at least once a week. Finally, only 20% explain having used it only once. The study also details that among the “intensive users”, 7% rent a scooter every day or almost in order to mainly make business or home-to-work trips.

In addition to the practical and non-binding aspect, the fun nature of the electric scooter appeals (69% of respondents mention it). Saving time comes next (68%), and the possibility of making door-to-door journeys is an advantage in the eyes of 22%. Conversely, just over half of users do not hide their reluctance about the price (57%), while half evoke a feeling of insecurity (51%) and deplore the fact of being exposed to bad weather (48% ).

More generally, it is in Europe that we find the greatest number of offers of these services with thirteen companies established, against twelve in North America then six in South America.

SEE ALSO – Electric Scooters: Why Do They Hate Them So Much?

– Watch on Figaro Live


* This study is essentially based on a quantitative survey of users of free-floating electric scooters. This was carried out by 6t on its own funds, with the support of ADEME. The longest-established operator in France, Lime agreed to distribute this independent survey to its users, which made it possible to obtain a representative sample. The survey takes the form of an online questionnaire, distributed from April 5 to 15, 2019, and collected a total of 4,382 responses from users.

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